What is performance marketing?
Performance marketing does what it says on the tin: delivers marketing that performs in a measurable way by using digital platforms such as Google, Meta and LinkedIn. These channels allow for tracking and optimising of campaigns in real-time based on data and performance metrics - and ensures your marketing budget is spent efficiently on tactics that directly drive business results. So with such clear benefits, why aren’t companies in healthcare or pharma using it to its full advantage?
What’s holding healthcare back?
One reason could be the industry’s niche approach – you aren’t advertising products or services in quite the same way as other businesses, so may be sceptical of platforms that are often used to drive sales. However, these platforms can be incredibly valuable for healthcare marketers in a number of different ways. After all, it doesn’t matter whether someone is a health professional, pharmacist, carer, nurse or patient – there’s one place everyone goes when they need information: the internet. So it makes sense to capitalise on this in every possible way.
How can I learn more about making performance marketing work for the healthcare sector?
We’ve created a dedicated white paper, which acts as a complete guide to the practice for companies in our industry. It explains exactly what performance marketing is, the different forms available and the approach you should take for the best results –highlighting how healthcare companies can really use it to its full potential. And we’ll explain how Anytime After 9 can become your performance partner to help create an effective strategy for your clients.
Click here to download your copy and get to know your SEO from your PPC.
