Project: Branding, website and marketing materials

Therapy area: Dravet syndrome

Dravet Syndrome UK is an independent UK charity dedicated to improving the lives of children and adults living with Dravet syndrome and other related genetic sodium-channel epilepsies through medical research, education and awareness and support. The charity was founded in 2008 by parents looking for support and information about treatments and research, all of which was sadly lacking in the UK at that time. Since the charity was founded the membership has risen from just 30 families to almost 500.

Our support for the charity has seen the development of a new logo and brand identity, a new website with an e-commerce functionality, a bespoke customer relationship database and a variety of literature and printed materials.

Project: Healthcare campaign

Therapy area: HIV

‘HIV is: Just a part of me’ is a campaign sponsored by Gilead in order to support everyone living with HIV to feel positive about living a long and healthy life. Whether young or old, newly diagnosed or been living with HIV for many years, this campaign makes HIV information available to help people stay actively involved in their health.

Over 150 individual assets were produced for this campaign, including a website, iPad apps, html emails, films, promotional and printed materials , for one of the company’s largest creative campaigns targeting men who have sex with men on a truly international scale.

Project: Digital

Therapy area: Women’s Health

We have worked with MSD on their women’s health portfolio for over 10 years, developing product websites that provide information for both patients and healthcare professionals. The sites produced are fully compliant to ABPI regulations and meet all usability and accessibility standards. Alongside these product websites, we have also developed iPad Detail Aids and other supporting assets.

The Talk Choice website (Talk Options in Ireland) is part of an educational campaign that supports the national guidelines recommending that women requiring contraception should be given information, together with a choice of all contraceptive methods. It was important that this website stood out visually from other more traditional health information websites, to better engage the target audience of young women and challenge staid misconceptions about contraception.

Project: Branding & website

Therapy area: Autologous ex vivo gene therapies

Orchard therapeutics is a leading global, fully-integrated, commercial-stage biotechnology company. Its aim is to transform the lives of patients with rare diseases through innovative gene therapy. Orchard’s portfolio of autologous ex vivo gene therapies has demonstrated sustained clinical benefit across five disease areas.

Working closely with the leadership team, we helped Orchard develop their brand identity and a new website, in order to appeal to a broader range of target audiences than the team was currently reaching.

Project: Branding, website and marketing materials

Therapy area: Trustsaver

Trustsaver^® is a portfolio of high quality branded products that are like-for-like to market-leading brands but with significant cost savings. Since 2010, Trustsaver^® has potentially helped the NHS save as much as £72.9 million through prescribing its products.

Working closely with Galen, we redeveloped the brand identity, created a new website and produced a variety of patient and sales literature for Trustsaver^®.

The work on the website included developing a cost calculator that helped users calculate and view the cost savings that can be made for their CCG.