Project

I-CAN (International Community Affairs Network)

Client

Packer Forbes

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Project Overview I-CAN (International Community Affairs Network) is Gilead's HIV community affairs programme. We were briefed to develop a strong identity for the programme in order to raise it's profile within Gilead and externally to the HIV community and wider public. The strategic priorities were to prepare the community for launch of Gilead's new HIV treatments; raise awareness of and communicate the benefits to

patients of simplified treatment approaches for the treatment of HIV; and to communicate the benefits of early HIV testing and early HIV treatment to improve quality of life.

A series of patient leaflets, produced in 8 languages, a website and a newsletter were produced to communicate these messages to the target audiences.

REGISTERED OFFICE: 2 Heap Bridge, Bury, Lancashire BL9 7HR
REGISTERED IN ENGLAND & WALES No 02847659